MEI MEI GOODS

SHOPIFY WEBSITE

1. Project Intro
2. Branding & Strategy
3. Digital Design & Web Development
Explore Live Website

London |

11. 30 am
Area of Design Delivered
  • Digital Strategy - UX Design
  • Digital Design - UI Design
  • Shopify Plus Development
  • Shopify Launch Operation & Support
Software
Figma LogoAdobe after effects logoShopify Plus Logo
Brief

Mei Mei Goods came to us fresh from a rebrand, ready to bring their new identity to life online. They wanted us to design and develop a Shopify store that could support their next phase of ambitious growth. A digital flagship that embodied their refreshed tone of voice and delivered a UX-first experience, making it effortless for customers to explore and buy their products.

Goals

1 UX-First Design: Create a seamless e-commerce experience by prioritising user experience, ensuring effortless and intuitive shopping journeys for every customer.

2. Brand Expression:
Communicate Mei Mei’s new brand personality through bold, playful and fearless design storytelling that captures the energy and spirit of the rebrand.

3. Interactive Storytelling:
Bring the brand to life through engaging micro-interactions, scroll-triggered animations and mouth-watering visuals that showcase chef-made quality & celebrate community love.

Shopify Website Design & Development

At Onomy Studio, we sit at the intersection of design and development with our full-service design team comprising of a Creative Director, Digital Designer, Motion Designer and Illustrator that brings the brand storytelling to life. We ensure every detail aligns perfectly with the Mei Mei Brand Book.

Once the creative vision is finalised, it’s seamlessly handed over to our development team, which includes Shopify Developers, Technical Director and Shopify Operations specialists, who translate the designs into a fully functional e-commerce experience.

By housing both teams under one roof, we eliminate the friction that often arises from working with multiple agencies, creating a seamless, stress-free process from concept to launch.

Shopify Development

Strategy Focus Pillars

Develop with scalability in mind: Our phased approach allows Mei Mei to launch swiftly, with additional development stages planned to support ongoing expansion of business growth.

Bring the story to life with advanced micro-animations: We’ll enhance key Shopify components such as product cards, footers and visual assets with subtle motion to create an engaging and dynamic experience.

Incorporate advanced Shopify features: Enable in-cart upselling to boost average order value.

Built for the future: The site is fully dynamic, giving the client control to update and manage most content without developer support, ensuring lasting flexibility and freedom.

A massive thank you to our client Mei Mei for trusting us to bring your brand to life with a Shopify website. We’re so happy to be part of your journey in launching these incredible sauces, they’re absolutely delicious! So much hard work and love went into getting to where we are today, and we couldn’t be prouder of the result and be a part of your team.

Huge shout-out to Steel Haigh for the incredible video, photos and assets, your work really brought the project together!

You can check out his amazing work here:

"We’re over the moon that Mei Mei chose us as their partner to bring their amazing new rebrand to life.This project was a true team effort combining our skills in digital design, animation, development and Shopify operations to create a story-led website that captures the heart of their brand while maintaining a strong creative journey throughout.

From strategy and design to animation, development and deployment, we brought it all together in just four months and we couldn’t be prouder of the team!"

Lili . M . X . Price
Founder and Creative Directior
Interested  in working with us? Enquire now
View All Work