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A group of friends, inspired by the “pasta go” shops they discovered during a gap year in Italy, is launching a fresh pasta brand to the UK market.
The concept centres on daily handmade pasta go boxes, served with a range of affordable & flavour-packed sauces from their small shops around the uk.
1. Develop a Fun, Bold & Modern Identity
Create a distinctive visual identity that stands out in the UK food market, that is playful, contemporary and instantly recognisable. It needs to capture the attention of a young, urban audience and establish a strong brand presence from launch.
2. Build a 360° Brand Experience with a Digital Focus
Design a cohesive brand world that extends across all customer touchpoints from packaging to digital.
3. Communicate Core Beliefs and Values
Clearly convey the brand’s commitment to fresh, handmade pasta that’s healthy, high-quality and accessible. The branding should reflect these values in both tone and visuals, reinforcing trust and connection with customers.
Slouchy Pasta’s branding strategy centers around grabbing fresh, homemade pasta after a long day at work, without the fuss or high cost. It’s designed for ease and convenience, capturing a laid-back, effortlessly cool vibe that lives up to the name. Visually, the brand combines bold pasta with hand-drawn, textured black line illustrations that are quirky, humorous and full of personality. The design approach is simple but striking, featuring bold packaging that stands out on shelves and mouth-watering, close-up food imagery that emphasizes freshness and flavor. Everything works together to create a relaxed, approachable brand with real character.
1. Let the Pasta Dance / Micro-Animations with Personality:
Micro-animations were used thoughtfully to infuse personality into the site, giving it a playful rhythm that mirrors the brand’s spirit. These subtle movements bring the pasta to life, guiding users with charm and character throughout their journey.
2. Keep It Slouchy-Simple/ Fun UX That Just Works:
Slouchy keeps things clear and easy. The site is playful, but the UX stays intuitive—so users get a joyful, stress-free experience that flows as smoothly as melted cheese.
3. Taste the Brand: Slouchy's Visual Flavor: Bold colours, cheeky fonts, and tasty textures bring Slouchy to life. Every visual choice tells the story, making the brand feel fresh, fun, and unforgettable.
Interested in working with us? Enquire now
